This Privacy Policy explains how the Pulse website at pulsefitness.io ("we", "us", or "our") collects and uses information when you visit our website. This policy covers the website only. If you are looking for the privacy policy covering the Pulse mobile app, you can find it here.

1. What this website does

pulsefitness.io is a static marketing website. It provides information about the Pulse app, links to the App Store, and a set of free fitness calculators. The website does not require you to create an account, log in, or submit any personal information.

2. Information we collect

2.1 Analytics (Google Analytics 4)

With your consent, we use Google Analytics 4 to collect anonymous data about how visitors use the website. This includes:

• Pages visited and time spent on each page
• How you arrived at the website (e.g. search engine, direct link)
• General geographic location (country or city level)
• Browser type and device type

This data is collected in aggregate and does not identify you personally. We use it solely to understand which content is useful and how to improve the website.

Google Analytics uses cookies to distinguish returning visitors. IP addresses are anonymised before being stored. Google may process this data on servers outside the EU. For more information, see Google's Privacy Policy.

2.2 Cookies

A cookie is a small text file stored on your device by your browser. We use the following cookies:

• pulse_cookie_consent — stores your cookie preference (accepted or declined). This is a functional cookie required to remember your choice. It is stored in your browser's local storage, not as a traditional cookie, and does not leave your device.
• Google Analytics cookies (_ga, _ga_*, _gid) — set only if you accept analytics cookies. Used to distinguish visitors and track sessions. These expire after 2 years (_ga) or 24 hours (_gid).

If you decline analytics cookies, only the consent preference is stored and no tracking takes place.

2.3 Free calculators

The fitness calculators on this website (1RM calculator, plate calculator, etc.) perform all calculations locally in your browser. No data you enter into any calculator is sent to our servers or stored anywhere.

3. Legal basis for processing (GDPR)

We are based in Sweden and process data in accordance with the EU General Data Protection Regulation (GDPR).

• Analytics cookies — processed on the basis of your explicit consent (Article 6(1)(a) GDPR). You can withdraw consent at any time by clearing your browser's local storage or cookies.
• Consent preference storage — processed on the basis of our legitimate interest in not showing you the cookie banner on every page visit.

4. Data sharing

We do not sell your data. The only third party that receives data from this website is Google, via Google Analytics, and only if you have given consent. No other data is shared with any third party.

5. Your rights

Under GDPR you have the right to:

• Withdraw your analytics consent at any time by clearing your cookies and local storage in your browser settings
• Request information about what data we hold about you
• Request deletion of any data we hold about you

To exercise these rights, contact us at support@pulsefitness.io.

6. Links to other websites

This website contains links to external sites including the Apple App Store and Google. We are not responsible for the privacy practices of those sites.

7. Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.

8. Contact

• Email: support@pulsefitness.io
• Website: pulsefitness.io

Looking for the Pulse app privacy policy? Find it here.